Integral CEO
You Built This Company. Now AI Is Rewriting the Rules.
You Need an Advisor Who Has Been Where You're Going.
The Integral CEO Program is a private advisory engagement for founders and CEOs of established businesses who are carrying the weight of AI transformation and need a trusted advisor in the room.

Trusted By:









You've Already Tried. The Return Isn't There.
You’ve spent money on AI. You’ve bought tools. You’ve hired consultants. You’ve assigned smart people to run with it. And right now, if someone asked you what your AI investment has actually returned in measurable revenue or savings, you’d have a hard time answering.
That’s not because you made bad decisions. It’s because nobody helped you see the full picture. AI transformation is not one problem. It’s four, and they have to be solved in the right order.
Most founders are stuck because they jumped to implementation before defining strategy. Or they bought tools before prioritizing where AI actually creates leverage. Or they deployed systems their organization never adopted because nobody led the transformation from the top.
The result is the same every time. Money spent. Tools sitting idle. A team that’s confused. A competitor pulling ahead. And a CEO carrying all of it alone.
AI Transformation Is Not a Technology Problem. It Never Was.
The market is full of consultants who will sell you a tool, build you an automation, or hand you a deck. None of that is what you actually need.
What you need is someone who understands that AI transformation has four dimensions, and that getting them right, in the right order, is what separates the companies pulling ahead from the ones burning budget.
The first dimension is AI Strategy. Defining how AI fits into your business model, your value chain, and how your customers view its use. What you will and won’t do with AI. Where it creates advantage and where it creates risk. Without a strategic point of view, everything downstream is guesswork.
The second dimension is AI Prioritization. Organizing all the options into categories, then selecting with discipline instead of impulse. Replacing random experiments with a sequenced plan that puts AI closest to revenue first, so early wins fund everything that follows.
The third dimension is AI Implementation. Building and deploying the strategy through the right combination of internal capability and external providers. Knowing what to build yourself, what to hire for, what to outsource, and what to avoid entirely.
The fourth dimension is AI Adoption and Transformation. Getting your management team aligned. Equipping your managers to lead through the change. Helping your employees move from resistance to fluency. This is where most AI initiatives die. Not because the tools were wrong, but because the organization never transformed around them.
Most AI advisors can help with dimensions two and three. Almost none can help with one and four. Strategy at the business model level and organizational transformation are leadership disciplines, not technology disciplines. They require someone who has operated at that altitude for decades.
That’s what the Integral CEO Program is.
Choose Your Commitment
Every engagement is a private 1:1 weekly advisory partnership with Brett. Choose the commitment that matches where you are.
3 Month Engagement
90-Day Advisory
Total investment for the 3-month engagement.
Weekly one-hour advisory sessions for twelve weeks. The entry point for CEOs who want to test the working relationship. You'll leave with a clear AI Transformation Roadmap and a specific plan for the next ninety days.
Book Your Free Roadmap Session.6 Month Engagement
Core Advisory
Total investment for the 6-month engagement.
The engagement Brett recommends for most CEOs. Twenty-six weekly sessions, one AI Transformation Roadmap delivered in the first thirty days, and full access to Brett between sessions for high-stakes decisions. This is where the transformation actually happens.
Book Your Free Roadmap Session.12 Month Engagement
Full-Year Advisory
Total investment for the 12-month engagement.
For CEOs who want ongoing counsel through a full year of transformation. Fifty weekly sessions, quarterly business reviews, and priority access to Integral Digital for any implementation work you decide to commission separately.
Book Your Free Roadmap Session.What the Advisory Relationship Looks Like
Every week, you and Brett sit down for one hour. You bring the most important decision on your desk. Brett brings twenty-five years of pattern recognition and a framework built across six books on AI transformation for established businesses.
Together you work through questions like:
Where does AI fit into our business model and where does it not? How do our customers view AI and where does it help or hurt their trust? Of all the AI options available to us, which ones create the most leverage and in what order? Should we build this internally or bring in outside help, and how do we evaluate providers? Why isn’t our team adopting what we’ve already built, and what needs to change at the leadership level? How do I lead this transformation without destabilizing what’s already working?
These are not lectures. They are working conversations between peers. You bring the context. Brett brings the judgment. The four dimensions give the work structure. Your specific business gives it urgency.
What Changes in the First 90 Days
Clarity on your three highest-leverage AI decisions
A sequenced AI Transformation Roadmap for your company
Confidence in the direction you've set
A trusted advisor you can call when the next hard decision lands
AI becomes a leadership capability, not a scattered experiment
Who This Is For
This is for:
Founders and CEOs of established businesses ($1M to $50M revenue)
Leaders who have already spent money on AI and haven't seen the return
CEOs who've tried delegating AI and watched it stall
Operators who want trusted counsel, not another vendor pitch
Leaders ready to own the transformation personally
This is not a fit if you:
You're looking for someone to build you an AI tool or automation (that's Integral Digital, a separate service)
You're a startup founder looking for product advice
You want a course, a group program, or a certification
You want someone to make the decisions for you
Why Brett Thomas

Brett Thomas has spent twenty-five years advising founders and CEOs of established businesses. He has logged twenty thousand hours as a CEO coach helping founders make consequential decisions about their companies.
He is the author of twenty books on leadership, management, and business strategy, including a six-book series on AI for established businesses: Disruption and AI, Leadership and AI, Management and AI, Enterprise and AI, ROI and AI, and Revenue and AI.
He is the founder of Integral Corporation, a multi-division advisory and implementation firm based in Austin, Texas. Integral Digital handles done-for-you implementation. The Integral CEO Program is where the strategic judgment lives.
Nobody else in this market has twenty-five years of CEO advisory experience, six books on AI transformation, a working implementation agency, and a documented framework for the leadership decisions AI requires. Every competitor has one or two of those. None has all four.
The Window Is Open. The Decision Is Yours.
You didn't build this company by waiting for someone else to make the hard calls. Every decision that got you here was yours. This one is too.
The founders who are pulling ahead right now are not smarter than you. They're not luckier. They made one call you haven't made yet: they decided this was serious, and they got someone in the room who had seen the pattern before.
That's what the Integral CEO Program is. Not a course. Not a tool. Not a vendor pitch. A trusted advisor, in the room, every week, helping you lead the most important transformation of your career.
